Underlining the company’s steadfast commitment to women’s empowerment, Atelier Swarovski has developed a charity bracelet to support the UN Women’s Safe Cities Global Initiative. The initiative launched late in 2015 to promote financial support and awareness of the cause, and multiple events have been hosted globally to shed light on the initiative and bring together fashion’s elite for support surrounding International Women’s Day.
The specially designed bracelet, from which 30% of the sales are donated to the UN Women’s Safe Cities campaign, features a pastel colored Pointiage® set Moselle bead strung on a delicate matching silk cord. The Moselle style is from the Atelier Swarovski core collection sold in retail stores, taking its inspiration from the aesthetic connections flowing between water and crystal.
Nadja Swarovski, Member of the Swarovski Executive Board, shares “We are extremely proud to support UN Women and are committed to help create a world where women feel empowered. In support of their tireless campaign to improve women’s health and wellbeing we have created a selection of bracelets to raise awareness of this important fight.”
Photograph and content source: http://www.swarovskigroup.com/S/news/UN-Women-bracelet.en.html