The M Coat is a unique, convertible 3-in-1 jacket that goes from being a fashionable Maternity coat; to a hip Mama coat; and back to a regular fitting Myself coat.


The M Coat

The M Coat is the original version of the Down Canadian-made coat.  Created in 2008, it was driven to market by the discerning new mom who is fit, fashionable, andcertainly not used to compromising fashion for comfort.  An instant contender- and subsequently the proud winner of Ontario’s Ministry of Small Business Award in 2009, the M Coat continues to be a leader in Fashion Meets Function Outerwear.  Internationally recognized as TRULY INGENIOUS!

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The M Vest

Following on the heels of the M Coat, the M Vest was created for those extra active moms who are constantly on the run, whether it be on the playground or in the supermarket. Also Canadian-made and insulated with down, it is perfect for pairing over a turtleneck or long sleeve T. It is an easy transition piece for those September  and  October neighbourhood strolls.

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The M Shell

The uninsulated version of the M Coat, with all the same ingenuity, makes the M Shell the perfect Fall and Spring jacket.  For balmy weather conditions, it is wind and water resistant (not waterproof), but offers fair weather protection for mom and baby.

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This is an amazing product – I have no idea how other moms managed before The M Coat. Everyday tasks have been made so much easier thanks to you and your team!
— Jennifer and Robbie, Oakville, ON